Store’s Floor Disappears, Forcing Startled Shoppers to Climb the Walls

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Shoppers in Korea got quite the scare as they unassumingly browsed the goods in a The North Face store recently. As part of a stunt that was put together by The North Face and South Korean marketing agency Innored, unsuspecting customers were forced to put their survival instincts to the test when the floor below them suddenly started giving way, all in the name of the brand’s motto, “Never Stop Exploring.”

Totally freaked out, they are given a choice. Watch the video below to find out how these sudden extreme-sports participants fare. The video went viral and reached more than 1,6 mil views.