Nature has always been a part of childhoods. Some of my best memories as a child involve being outdoors. But times are changing and not necessarily for the good. Children as young as four are becoming addicted to smartphones and most kids would rather explore the world virtually. They rather play video games or surf the net than hang out outside with their friends. For one of their latest commercials, Nature Valley talked to 3 generations and asked them one simple question: What did you like to do for fun as a kid? The answers say a lot about the future.
https://youtu.be/is5W6GxAI3c